Research On The Temporal And Spatial Pattern Of Phoenix Town Network Attention Based On Micro-blog's Big Data

With the rapid development of the economy,rapid growth and fast popularization of the Internet,people's demands for tourism is increasing.The tourism industry has established very close contact with the Internet and the relationship is increasingly inalienable.As a powerful social media under the big data background,Microblog even brings people's lives into a new era.Through Microblog platform,tourists can get more convenient,accurate and efficient information and use Microblog to publish “travel notes” and share “travel strategy”.The tourists can have a preliminary understanding of the tourism destinations through travel notes or strategies,which influence the selection of tourism destinations.Thus the travel notes on Microblog can provide the data support for the research of the network attention of tourist attractions.Through the Microblog data mining,this paper studies the temporal and spatial pattern features of the network attention of Old Town of Phoenix with the Microblog number as evaluation index,shows the geographic information in Microblog travel notes with the help of visualization method and realizes the analysis of temporal and spatial pattern features,thus providing a new method for the tourism in Old Town of Phoenix from the quantitative perspective.It develops data acquisition rules on the basis of Microblog open API,designs acquisition process with Web information acquisition technology,obtains the relevant travel notes about Old Town of Phoenix on Microblog,conducts the text screening and cleaning and designs the tourism text database including release time,release location,source of tourists and tourist attractions,so as to realize the effective storage and management of tourism text information.From the visual presentation and analysis of the network attention of Old Town of Phoenix,it can be concluded that:(1)the network attention of Old Town of Phoenix is clustering in spatial distribution;the distribution of network attention of Old Town of Phoenix is not balanced in various provinces,forming “two zones and one core”spatial pattern.The attention is mainly distributed in "Guangdong-Hunan-Hubei" area,"Jiangsu-Zhejiang-Fujian area,Beijing and the surrounding core area.The internal network attention of Old Town of Phoenix shows the trend of core attraction with three high attention for a long term and shows the trend of the distribution along Tuojiang River on the whole.(2)the network attention change of Old Town of Phoenix in time dimension: the interannual distribution showed a gradual decline from 2013,2014 to 2015 and rebounded significantly in 2016;in seasonal distribution,seasonal difference is small and the distribution is relatively uniform,so it is suitable to visit the tourist attraction in four seasons.But from the subtle data difference,it can be seen that for Old Town of Phoenix,autumn is the hottest season for tourism of the year.This paper concludes the influencing factors of the temporal and spatial distribution characteristics of the network attention of Old Town of Phoenix: the development of the Internet is the technical support of the temporal and spatial change of the network attention of Old Town of Phoenix;the tourism resources endowment and characteristics are the basic power of the network attention of Old Town of Phoenix;economic level is the core power of the network attention of Old Town of Phoenix.The traffic condition is an important impetus of the network attention of Old Town of Phoenix.In the research process,this paper designs and writes new data acquisition process,completes the design of the tourism database of Old Town of Phoenix and the effective management of tourism text database,obtains the interannual and seasonal change of the network attention of Old Town of Phoenix through the statistics and mining of Microblog travel notes of Old Town of Phoenix,analyzes and summarizes the temporal and spatial pattern of the network attention of Old Town of Phoenix from two dimensions,national scale and internal tourism attraction,thus providing data support for the future development and tourism market development of Old Town of Phoenix,scientific guidance for the optimization of tourism resource resources and scientific basis for the decision of the local tourism sector.