Based On The SWOT Analysis Of The Accounting Firm Development In Heilongjiang Province

With the acceleration of global economic integration process, the accounting firm as an important infrastructure market economy, and its role has become increasingly prominent. Companies registered capital sector reform business registration system and inspection system, market mechanisms, and constantly improve the accounting and auditing and other foreign access restrictions liberalization so CPA industry is facing severe challenges. Heilongjiang Province CPA industry started late and slow development, to achieve leapfrog development in the new economic normal accounting firm, to establish a strong infrastructure, good functional market economy, we need depth of Heilongjiang Province, CPAs the development status and problems, in order to obtain a steady and healthy development of the market economy in the tide of development in Heilongjiang Province accounting firm.On the basis of a full analysis of the accounting firm development research results on the use of data and comparative analysis of the development of Heilongjiang Province before accounting firm as the starting point, the status of Certified Public Accountants in Heilongjiang Province in the presentation of the Certified Public Accountants where the development of the existing problems and causes of problems caused by the research. Using SWOT analysis, from the perspective of the regional market and the relative cost accounting firm in Heilongjiang Province in leaps and bounds in the face of internal analysis of its strengths, from Heilongjiang Province, geographical location, business philosophy and personnel training system analyzes its firm the existence of internal weaknesses, external opportunities from the diverse needs of the economic development process of students to study in the market economy, according to research to external threats SWOT analysis of potential entrants and substitutes. Through SWOT analysis identifying obstacles Heilongjiang Province accounting firm root cause of bigger and stronger, and their responses to the recommendations made to resolve these reasons.