Nanjing New Overseas Investment Of The Financial Risk Research

Since reform and opening up, the trend of economic globalization is becoming more and more significant, our country enterprise due to backward technology, insufficient funds, thus in the international market with advanced compared to developed countries is not the strength of the competition. Introducing advanced technology to the existing market do strong, is the development strategy of our country to attract foreign investment. Although foreign investment in China brings us a advanced production technology, but on the other hand, foreign investment helped the market share of private enterprises in China gradually become low, gradually become the local enterprises in China’s largest foreign competitors. Actually to economic development, conform to the trend of economic globalization, not only by introducing, also combined with the flow. In March 2014, loosened the foreign investment policies of the state council, actively encourage domestic enterprises to expand outward. Countries by optimizing the investment, simplify the cumber some procedures, actively encouraged companies to accelerate steps toward international, realize the strategic target for foreign investment, occupies certain position in the global economy. So in this process, cannot avoid to face certain financial risk, this is a bear the brunt of the problem. One problem involved in the process of investment from pricing, financing, payment, integration, and to the subsequent management of each link, no matter which link problems, will is the key to decision success or failure of the investment.From the current trend of mainland Chinese enterprises overseas investment, overseas investment from investment links the financial risk in the process, and for each step of the risks involved in some risk prevention measures are presented. Through to the Nanjing new the financial position of the front of the enterprise investment and he overseas investment motivation, use case analysis to the Chinese enterprise Nanjing new balance to the veteran British department store HGHL acquisition case study, and using the financial index analysis method to the case enterprise overseas investment nearly three years of financial data analysis, studies the Nanjing new faces in the process of the overseas investment financial risk, and finally summed up the risk prevention measures. Hope that through the case of Nanjing new balance analysis, can help enterprises in overseas investment in mainland China take reasonable measures to to avoid financial risk, improve the success rate of overseas investment of domestic enterprises in our country.