The Research On The Strategy Of Tianye Companies Overseas Mining Investment

In recent years, with the continuous development of China's economic development stage, the growth of domestic demand for mining products develops rapidly, and Chinese enterprises foreign investing in mining enterprises has become a prominent phenomenon.In 2009, Shandong Tianye Group (referred to as the "Tianye company") investment to the Australian Minjar gold is the an example of a number of cases. From this case, we can sum up some experience, which is worth learning from China Enterprises.First of all, this paper studies the investment environment risk, mainly from two aspects of external environment and internal environment, covering political and legal environment, market environment management, financial and financing conditions, enterprise operation ability, enterprise human capital and enterprise technology level. Then the paper uses SWOT method to analyze the advantages and disadvantages, opportunities and threats facing the Tianyecompany.Secondly, the paper analyzes the choice of Tianye company overseas investment strategy, including strategic guiding ideology, target selection, choice of means, market selection, program management and implementation measures.the overall investment activities and synergies is closely related to Industry integration and control strategy of Tianye company.The Tianye company has made the thorough preliminary researchln the country, the industry and the target enterprise choice, which suits own investment pattern and the market choice, and in strict accordance with the established investment management procedure.Again, the smooth implementation of Tianye company overseas investment behavior, should have the safeguard measures, including overseas investment organizational security, financial security,human resources and social security, market security operation, integration of enterprise culture security.Finally, based on the theoretical analysis above, this paper presents a series of conclusions and research prospects.the overseas investment is a very complicated process and weneed to engaged in before,fully integrated with the goal and function of overseas investment, from the perspective of strategic management of enterprises to implement the activities, the analysis of the expectations for Chinese enterprises implementation of overseas mining investment to provide a point of view, with some experience.The innovation of this paper is to summarize the main contents in the implementation of overseas investment in mining environmental risk analysis and evaluation system of risk disclosure, and puts forward the effective measures to control risk, the reference will have similar behavior on the future of the enterprise, as well as it summarizes the main program in the implementation of overseas investment in mining enterprises, analysis of domestic and overseas the interests of all parties concerned, putting forward new thinking and direction of development of overseas mining investment in the future.