Digital Marketing In The Automotive Brand Dealers Operations Research

With the advent of the digital age, especially the popularization of computers and mobile phones, mobile Internet era has arrived, people's living habits, consumer marketing concepts and business environment has undergone tremendous changes, digital marketing becoming an emerging concept into the areas of marketing. Needless to say, digital applications will drive a new revolution in the field of marketing, but what is the specific digital marketing, digital marketing operations in a large car dealer how to play its effectiveness, but it is plagued by problems.Digital marketing is the mobile Internet era through the computer, mobile terminal and other media, a new marketing mode and generated by the mutual reference of multimedia and traditional media, it is with the development of the Internet and growing in popularity, has brought a revolution in the way of marketing. Auto industry is the earliest to digital marketing and achieved effect very good, but there is little research on the theory and practice of these activity system.In this paper, based on the related literature collection and comb, define the concept of digital marketing, analyses the differences in digital marketing and traditional marketing, analyzes the unique advantage of digital marketing, summarizes five kinds of popular forms of digital marketing. Digital marketing of automobile industry are analyzed and summarized the status quo and development of space, discusses the digital marketing in the field of auto sales in the future the huge market potential. On this basis, the development status of shandong silver automobile co., LTD., a digital marketing analysis, conclusion sums up the problems in the digital marketing, analyzes the basic cause of the problem, finally embarks from the actual business company, combining with management practice, the author proposes and demonstrates the ginza motors co., LTD. Countermeasures of building digital marketing system, and provides a silver car from three aspects of digital marketing system implementation safeguard measures. In order to effectively improve the silver car digital marketing management, provide decision reference for other enterprises to implement digital marketing.