| Nowadays, the lack of credit in the construction enterprise has become a bottleneck problem which restricting the development of construction market. These construction enterprises destroy the order of construction market, increasing the construction cost, and bring great compliance risks for the enterprises. Therefore, it is particularly important to improve the building enterprises’ consciousness of credit. In addition, to strengthen enterprises’ consciousness of credit, the key task is to develop the credit evaluation system of construction market. Through deep understanding of construction market’s operation mechanism, analyzing the characteristics of the construction enterprises’ credit risks are the basis for establishing the perfect credit evaluation system of construction market.Based on the analysis of the inherent and particularity characteristics of the current domestic construction markets, the author put the credit evaluation system of enterprises into the construction market. Then the author discovered four dimensions as the main credit risk assessment, which are business environment, competitiveness, management, strategy and finance, and selected these dimensions as research contents. Next, the author established the construction enterprises’ credit evaluation index system containing three dimensions:the safety credibility, asset credit and social credibility. In order to use AHP to evaluate its credibility, the author chose a construction enterprise as the research object, this paper gained different mentality credit situation of it on the basis of management point of view. Finally, this paper give some suggestions to improve the construction enterprise reputation.The results show that by taking into the mindset of administrators consideration, the credit evaluation system of construction enterprises’ reputation can obtain the rating of credit of the construction enterprise exactly. Through using interval number to present the credit grades of the construction enterprise, the results of assessment can be more precise because the influence of external factors can be reduced to a large extent. Thus, the study can provide suggestion and reference for the government to establish the credit evaluation system of construction enterprises’reputation and formulate specific measures to improve the enterprises’credit. |
