A Study Of Insurance Company To Invest Endowment Community In China

The problem of aging population has become an important social problem in the 21 st century in China. Chinese above-60-year-old aging population will hit 0.487 billion, accounting for 33.3% of all. There isn't any demographic dividend we have ever been proud of. More and more “421” family set us think about where we can live and when we get old. Therefore, senior economy has been prospering and becoming a sunrise industry in China. The serious shortage of aging community, especially high-end aging community, has become a new investment focus for numerous enterprises.Meanwhile, as one of the three pillars of financial service industry, insurance industry has advantages from investments in aging community: firstly, the characteristics of long period and profits period of the investments coincide with those of long term and constant earnings of insurance; secondly, it is helpful for insurance company to strengthen and develop customer and reduce operational risks. Finally, unlocking relevant policies also help a lot. Therefore, since the approval of the project of the house of Taikang Life, there have been several large insurance companies announced their investment plans in this regard.Of course, there will surely be numerous difficulties. 1. Being influenced by traditional cultures, most Chinese would like to be supported home. Intergeneration support mode has rooted in their minds. 2. Relevant policies in this aspect were just unveiled without details. Investing aging population property will make it easy to walk into the untouchable field. Besides, government support at all levels is still in its infancy, which acquires time to implement. 3. Aging community is still a new thing after all, some related studies are still not so mature without matching professional managers and nurses for the elder.With regard to the possible problems, the paper introduces two cases to analyze empirically. The first one is the project of high-end aging community Chinese parasol home under Taiping Insurance Company. The project is located in Shanghai International Medical Zone of Zhoupu Zhen in Shanghai, with a planned investment of 2 billion, guiding by 5H service ideas and being devoted to high-end aging community, thus serving a confident, independent, fulfilling, blissful and carefree life. It's a representative one. Another case is a classic case abroad——Casualty Care Research Center in America, CCRC in short. They raise construction funds from society, especially insurance company. Proprietors think they can put long-term insurance into the construction of aging community, combining insurance products with aging community service, which can enlarge charging mode by purchasing related insurance products directly to get the right to check in, aging community can also be more competitive by virtue of huge customer resources and marketing channels. It is referential for insurance company to adopt this kind of profit model.With the above-mentioned case, the paper finally provides a few development strategies for the investments to aging community of the commercial insurance company: 1. to build up the construction of relevant law system, strengthen the support from the government. 2. To combine with our national conditions to design a suitable profit model. 3. To reinforce the construction of related talent team. 4. To introduce advanced operating system, enlarge service measures, etc.