The Study Of Channel Management Case For PJL Company "Double Hundred Package"

This article draw lessons from domestic and international scholars to commercial health insurance marketing strategy research results, combined with PJL company the "package" marketing channel case, puts forward thought innovation in marketing channel, to the operation of commercial health insurance enterprise marketing channel construction this important subject system research. The paper mainly adopts literatures and case analysis, in order to PJL company marketing channel construction mode as an example, the commercial health insurance and marketing channel strategy and other related theory were reviewed in this article that commercial health insurance marketing channel meaning and characteristics, design principles and steps, and marketing channel mode, separately from the international and domestic insurance marketing channel development to carry on the analysis. Through the insurance market development status in this paper, definition PJL company's market environment, a detailed explanation of the company's development, the company mainly product introduction and corporate marketing channel strategy. Objective to analyze and evaluate all the marketing channel realistic problems. Marketing channel choice and innovation is the insurance company development and expansion of the power source, therefore, in PJL company marketing channel improvement Suggestions and strategies, In this paper take integrated marketing channel mode, and constantly expand the company's marketing channel innovation thinking, in under the trend of universal coverage, actively and social security department cooperation, and medical institutions to establish cooperation pattern. Finally, in this paper, the insurance company marketing channel future development direction was discussed. Through this paper research, hope to the insurance company to establish reasonable channels have enlightenment role.