Health Product Industry Channel Marketing Strategy Innovation Research

China's health product market has experienced five stages of development,such as introduction,growth,maturity,recession,and revival.Despite a decade ago,there were few health care products companies,small scales,and mixed fisheries.After more than ten years of rapid development,they gradually matured.Under the internationalization situation,the competition in China's health product market has intensified.Although it still faces enormous challenges,the development of China's health food industry is full of hope and the development space is huge.Driven by changes in market demand,technological innovations,and renewal of management models,the future health care products market will present four major trends: diversification of consumer groups,specialization in sales of health products,advancement of promotional models,and daily consumption of health products.This article adopts the literature review method,survey analysis method and case study method to review the development history of marketing,draw on the professional theory of experts and scholars to guide the practice;through a questionnaire survey on a large number of health care products consumers,from the perspective of customers,Health care products companies provide information to clarify the direction of future channel marketing strategies.The use of real health products company's typical cases to prove the feasibility and advancement of channel marketing strategies to increase visibility and occupy a larger market space.This article analyzes the channel marketing of A health products company,and draws the advantage and disadvantage brought by the use of e-commerce marketing model,evaluates the effect,and proposes methods and strategies to solve the problems.Among them,in particular,introduced its advanced practice of "six nets" model in the channel marketing-information network-production network-funds network-marketing network-logistics network-the Internet to guide other health care products companies toward health,there are The orderly and benign direction of development,strive for greater profits and benefits,so that the general consumer satisfaction.