Study On The Regional Brand Construction Of Agricultural Products In Henan Province

With the development of economy,moving forward from traditional agriculture to modern agriculture in China,has entered a new stage of agricultural development.Agricultural production not only to meet the needs of food and clothing,but to continue to improve the market competitiveness of products,promote upgrading of the industrial structure.An important means of achieving this goal is the building of regional brand of agricultural products.Through the regional brand construction of agricultural products can effectively improve the quality of agricultural products,improve the image of regional agricultural products,increase the competitiveness of products.As a traditional agricultural province of Henan province,is rich in agricultural resources,however,regional brand construction of agricultural products in Henan province has a lot of problems.Main is the lack of knowledge of regional brand construction of agricultural product,inadequate management of brand protection,brand promotion is not active enough,and production of smaller products,production and operation of backwardness,low level of modernization,product less competitive problems,which hinder the development of regional brand of agricultural products in Henan province.Therefore,relying on abundant agricultural resources and strengthened on the basis of the importance of regional brand construction of agricultural products in Henan province.How to improve the regional brand construction of agricultural products in Henan province is a systems problem,based on the theory of regional brand construction of agricultural product,first clear the connotation of regional agricultural products and features.Secondly,through the analysis of status quo and problems of regional brand construction of agricultural products in Henan province,presented the factors affecting regional brand construction.Finally,based on the actual case analysis,put forward some countermeasures for accelerating the construction of regional brand of agricultural products in Henan province and suggestions,hoping the country's regional brand construction of agricultural products have a certain significance.