The Rise And Development Of Corporate We Media On Personal Computer Terminal

As for-profit social organizations, companies have the demand for external communication and information dissemination. With the development of Internet technology, the discourse power not only rests in the hands of traditional media. This creates the opportunity for companies to build their own media platform, and corporate We Media come into the spotlight. Based on the personal computer terminal, this paper used the method of literature analysis, statistics and so on to investigate the history and development status of corporate We Media.Taking into account the importance of the Internet, this paper divided the companies into two types of Internet companies and traditional companies in the analysis of the development status of corporate We Media on personal computer terminal. After the study, the author found that there were two major characteristics in the construction of corporate We Media. First, in the process of construction, the contents and functions of the corporate We Media tended to become closer to traditional media. By providing more and more non-business-related information for the audience to provide public information services through corporate We Media, which to some extent shared the traditional media capabilities, companies are gradually digested with the boundary between traditional media. Second, in this trend, whether it is Internet companies or traditional companies, the companies with the closer relationship with Internet or information technology industry are more freely in the use of company media.The feature of contents and functions of corporate We Media getting closer to the traditional media especially deserve our attention. This is not only a new development trend of corporate We Media, but also a profound impact on society as a whole transformative power. Therefore, selecting the forum of Xiaomi company and the microblog of Carrefour as typical cases, this article tried to make further discussion by statistical analysis.The development of corporate We Media brings many social impacts. In addition to reshaping the relationship between companies and the media; in culture, the public got more information channels available besides traditional media; in economic, corporate media after the start of the gradual accumulation of their own credibility, and traditional media to the same competition in the market to compete, it is to optimize the competitive environment on the market.Today, facing the rise of the mobile Internet, there are many difficulties for corporate We Media on personal computer terminal. These are not only internal factors, but also some impacts from the outside. Looking forward, the outlook of corporate We Media on personal computer terminal is still optimism. On the one hand, due to the important marketing value of corporate We Media, on the other hand, the personal computers cannot be replaced in people's social life. Therefore, corporate We Media will continue to develop on personal computer terminal in the future.