Research On The Operation Strategy Of O2O Home Service Platform Based On Two Sided Market Theory

In the information society, the Internet makes information flow more transparently, connecting consumers and providers without consideration of geography and time, thus the social resources can be allocated more efficiently. Under this background, there emerging many new business models,020 home service market is one of them. This article will mainly focus on the operational strategy of O2O home service platform.O2O home service mode deep into consumers’daily life, using information technology to transform the traditional home services. As a rapid developing business mode,020 home service market is facing many problems, such as extensive subsidies, unsettled service standards and so on. From the whole category coordination, service quality standards perspective, this paper is based on the theory of two-sided markets, according to the related subsidies, service quality variation, posed hypothesis, establish mathematical model, to study o2o home platform of subsidy policy. Model results reveal the relationship of the pricing strategy with bilateral user scale growth rate, bilateral sides of the user scale ratio, transaction sequence as expected, secondary purchase rate, in-group exteriority. According to the results, the article finally give "58 home" a suggestion about subsidy policy. Article consider that 58 home can establish a complete set of data tracking system that contains bilateral user scale growth rate, bilateral sides of the user scale, customer loss rate, secondary purchase rate data, thus according to the data,58 home can adjust the subsidy policy; As a whole category platform,58 home can utilize the cooperation of products to enforce a subsidy policy; For service quality with the characteristics of decreasing with user scale, the article puts forward that 58 home should pay attention to the controlling of self-scale, moderately open the platform, guarantee the quality of service.