Research On The Marketing Strategy Of ZS Company

With the rise of the central state of the plan, Around the real estate enterprises have found a huge market potential in Zhengzhou City, have entered the real estate In zhengzhou city,resulting in the market competition is becoming increasingly fierce, real estate profit margins are also declining. Pay attention to internal management, and strive to enhance the competitiveness of enterprises is to become the top priority of Zhengzhou local real estate enterprises. And the marketing objectives, strategic and strategy to adjust the marketing functions is one of the important tasks to improve marketing performance and achieve business goals.A good marketing strategy can guide the enterprise marketing activities towards a successful trend; The combination of the marketing strategy of the enterprise's target and resources can support the successful implementation of the marketing plan. The research of marketing strategic and strategy is important to the successful implementation of enterprise marketing activities. Paper to ZS real estate company as the research object. based on the analysis of the company's internal and external marketing environment, this paper analyzes the company's current target marketing strategy and marketing mix strategy, and puts forward some suggestions on the combination of the target marketing strategy and the marketing mix strategy. Research, there are problems in ZS real estate company of the market segmentation? target selection?market positioning and product strategy?pricing strategy ? channel strategy and promotion strategy. In the future marketing activities, the company is will to market segmentation and determine the market in improvement residential and High-end business office for the target market, to do fine positioning of real estate enterprises,to adjust the product mix and improve the product project, to be use of competition oriented pricing method and Skimming pricing strategy, adjust and improve the channel structure, increase a variety of promotional strategies.The purpose of this paper is to help ZS real estate company to understand some of the problems existing in the marketing activities, and to provide some theoretical guidance for the development of the company's future marketing strategic and strategy. At the same time,the research results of this paper can also provide some positive reference to other real estate enterprise marketing activities.