A Project Marketing Strategy Of Zhuzhou G Real Estate Company Analysis

In recent years,with the rapid development of the real estate market and rapid changes,the cost of land acquisition by real estate enterprises is increasing day by day,and the competition is intensifying day by day.However,the tone of the regulation and control policy of the real estate market remains unchanged,and various real estate developers have issued various marketing strategies.Therefore,the research on the marketing strategies of real estate projects is helpful.Improving the understanding of the local real estate market will help to improve the marketing level of real estate development enterprises,and promote the real estate development enterprises to better adapt to the market and develop steadily.G Real Estate Development Company is a real estate development company rooted in Zhuzhou City.Its particularity lies in that it is a wholly state-owned enterprise.In the development of real estate projects,besides economic benefits,it also shoulders the political mission of opening up wasteland and supporting industries.Project A is a typical case of G Company marching into an immature area.For example,this area is a new city which integrates production and city.At present,it has completed the stage of industry introduction.Based on the above background,the A project of G company needs innovative marketing strategies and marketing means.This paper,by analyzing the marketingstrategy of A project of G company,through the analysis and application of customer segmentation,differential marketing and other methods,seeks for A project of G company.Feasible marketing strategies.G Real Estate Development Company is a real estate development company rooted in Zhuzhou City.Its particularity lies in that it is a wholly state-owned enterprise.In the development of real estate projects,besides economic benefits,it also shoulders the political mission of opening up wasteland and supporting industries.Project A is a typical case of G Company marching into an immature area.For example,this area is a new city which integrates production and city.At present,it has completed the stage of industry introduction.Based on the above background,the A project of G company needs innovative marketing strategies and marketing means.This paper,by analyzing the marketing strategy of A project of G company,through the analysis and application of customer segmentation,differential marketing and other methods,seeks for A project of G company.Feasible marketing strategies.