Wencheng Rural Eco-tourism Development Research

In recent years, Wencheng focus on "Eco-tourism county" development strategy.According to the concept of developing economic ecology, ecological and economic,to build a " well-off county livable and eco-tourism" as strategic objective is put forward.Ecological industries belt in its development and constructions in Wenzhou western areas,on the condition that tourism developments based on the current gold dealers gas,natural landscape, the perfect combination of urban style and humanities endowments,entering the fast-track development of international business tourism city, is becoming one of three international tourist cities in Zhejiang province. The emergence of "city tour", "metropolitan area in an hour" and other new tourism concept, Wencheng, as the large tank and rear garden of Wenzhou, taking its combining advantages of developing tourisms,which regards those as an important pillar for development,such as commerce and culture providers, overseas Chinese businessmen,and entrepreneurs, and then making Eco-fallow tourisms to be connected with those people tightly and benefits from them.But with socialized, popularized development of domestic tourisms, tourist consumption concept matures, consumers’ decision-making increasingly rationalized, and their travel demands more diverse and personalized. Faced with increasingly diversified and growing segment of the tourism markets in depth, Wencheng ecological leisure travel has been unable to fully meet the individual needs of tourists. Many deep enough tourism products, market positioning, all lack of characteristics; many tourism products are still at the level of simple sightseeing, the lack of tourists participation and interaction. Tourist diversification demands in the current challenge, Wencheng ecological leisure travel system is not perfectThis text is aiming at researching the development of ecological leisure tourisms at home and abroad, and to analyze Wencheng present status of Eco-leisure travels,significance and advantages and disadvantages based on ecological leisure tourism of source up, concept defined, features and the functions. Its status remains in many aspects,both the advantages and the presence of many problems, such as the lacks of tourism products developed in the depth of excavation content, of transformation and innovation,and low-level repeated much more,comprehensive system of high quality but less excavation work; ecological environment, culture protected by grim challenges which affects directly the rapid and sustainable development of tourisms; inadequate linkages of regional tourism resources, the lack of effective integration, still not yet a integrated tourism service system consisted in this fields, reasonable "food, housing, transportation,travels, shopping and entertainment."; tourism destination brand building and publicity lag and so on.For current problems, and according to the actual situations, some good practices in other places, has put forward a number of solutions and strategies, hoping to be helpful to Wencheng local Eco-tourism development.Meanwhile, combined with types and cases of Eco-leisure tourism development both at home and abroad, the lessons learned, to predict the future, clear priorities and measures to be taken, and positively explore new ways of exploring and thinking is in order to complete the Wencheng ecological leisure and tourism development objectives, and to promote it along the steady progress in the right direction.