The Research Of Internet Marketing Strategy On PICC Jiangxi Branch Vehicle Insurance

As a new marketing channel under the development of Internet industry,internet marketing become one of the most important advertising channels in prospective insurance industry,along with more advanced products,channels and technical innovation.In a stable traditional market,share proportion in new market depends on the ability of developing internet marketing largely.However,there is no much experience to follow,which will be a big problem on internet marketing planning,execution and effectiveness.As the biggest insurance company,PICC Jiangxi branch has a market share of almost 50%.It is critical to makes use of present marketing resources and propose the corresponding internet marketing strategy,in order to consolidate and boost marketing position in the industry with higher development.This paper analyzed internet marketing status of vehicle insurance in PICC Jiangxi by literature research,case analysis as well as comparative analysis.Through profound researches,figure showed several problems on the execution.On the base of present situation and internet marketing experiences on vehicle insurance from advanced counterparts at home and aboard,the paper listed five improvement suggestions including marketing philosophy,channel integration,internet marketing promotion,service innovation and big data application.Meanwhile,four detailed approaches are figured out considering about organization,human resources,funds and IT,which is positive to build up vehicle insurance internet marketing in PICC Jiangxi branch,as long as promoting quality and quantity of clients,developing benefits and competition.