Research On Internet Marketing Strategy Of Kaymu Nepal

Globally,in the context of rapid development of information and communication technology the scope of e-retailing(online buying and selling)is growing with rapid speed;penetration rate noted over 60 percent.Since few years the usage of internet and its application increased in Nepal,currently over 63 percent of population has access to internet,and over 40 percent of the population falls in category of youth.However,the developments and access to the internet changed the lifestyle,livening standards,habits of consumption,and spending of Napoleon's customers.In the view of this,through the use of literature review,logic analysis and other methods,combined with the internet marketing theories the prime contents of this thesis are: analysis of external environment,competitor analysis of the e-commerce industry,customer analysis and use of SWOT analysis,to suggest the strategies for the enhancement of marketing operations,and marketing mix elements.The main advantages the company has includes convenience and quick services,low cost for operations,measures to track results,global marketing,personalization,and security.In order to decrease the number of complains,and to sustain the leading position of the industry,company should integrate the marketing communication,add separate department for delivery and IT,add tutorial for how to create online account from both perspective buyer and seller,give more attention towards the transport and logistics management,and recruit more riders for delivery of products.This research can provide basis guidance to improve the current marketing performance of the company.