Research On Modeling Of Reverse Return Logistics And Sale Pricing In E-commerce Environment

Along with the rapid development of information network technology,Chinese ecommerce industry has entered into a rapid development track.At the same time,online shopping has become an important part of people shopping way,for example,almost twice as many urban penetrations use the Internet for online shopping as do rural users.The same as traditional sales industry,under the current client-oriented times of e-commerce sales,goods rejection or products backflow is more often than not universal.Effective handling returns,also became a hot issue in research of online shopping.Based on reverse return logistics in e-commerce environment and the sales price as the research background,using the theory of e-commerce,the reverse return logistics theory and the basic knowledge of the product pricing theory,analysis the influence of reverse return to product pricing strategy.Using the method of literature analysis,comparative analysis,case analysis and the combination of quantitative and qualitative research methods,under the mode condition of retailers(R)and manufacturers(M),carrying out the study of relationship model between the reverse return and product pricing.Firstly,on the analysis of the current reverse return in e-commerce environment,on the basis of comparative analysis of the connection degree of returns between price and product price.Secondly,By employing game decision analysis theory,studying the relationship between the returning price and the product price under the condition of the model of R and M.Finally,comparing the returning price with the product price that influences on the decision variables by the different model conditions.A numerical example is presented.The research also analyzes the influence on the consumers' sensitivity to the Product pricing and return of the price.Simultaneously,it also provides a beneficial reference for dealing with the returns in e-commerce environment,and promotes enterprises that implement positive product pricing strategy under fully considering the reverse return logistics,which is advantageous to the enterprise to improve the commodity after-sales service level and quality,meanwhile,promotes the healthy and orderly development of network shopping environment,so as to meet the needs of consumers to online shopping.