The Research Of Service Pricing Mechanism Of Third-party Online Trading Platform

With growing selection of third-party Internet trading platform,the way of service platform pricing is also varied.However,the platform mainly charges to suppliers,and provides free service to the consumers.Why does the platform implement differential pricing for buyers and sellers? What is the specific pricing criteria? These are urgent of theoretical and practical problems.So the research of the service pricing mechanism of the third-party Internet trading platform has important theory value and practical significance.This paper uses the theory of accounting,financial cost management,e-commerce,economics,computer and other disciplines,and third-party internet trading platform service fee pricing mechanism as the main line,finally,this paper builds a non-neutral internet service fee pricing model and comprehensive internet service fee pricing model.Firstly,this research uses the attributes of bilateral market to build utility function for buyers and sellers,and then designing formulas derive buyers and sellers service fee pricing functions,when the platform to maximize profits.By using mathematical method to explain the non-neutral pricing pattern which charges to supplier in reality.Since the cross-network externalities strength generated by consumer to supplier than that supplier to consumer,it follows that,compared with the supplier,the platform should take lower pricing standard to consumer.And verify the non-neutral pricing pattern which charges to supplier in reality.On this basis,the products and services on platform are classified by two dimensions,namely,according to the degree of involvement and demand with consumers.The Indexes of CPM,CPC,CPS,CPA four indicators build comprehensive service fee pricing formula for platform.Activity based costing is introduced,and the four functions(browse,click,interactive and buy)which platform provided are regarded as four job entry job cost pool.Then,this thesis makes a further thoroughly analysis on two important parts,including the consumer behavior of four types of products and services,and the value of platform to four types of products and services.It shows that the different types of products and services will consume various degrees of activity,so they shall undertake the different Internet economic costs.Thereby this research determines the index weight of comprehensive service fee pricing formula,and then builds a comprehensive internet service fee pricing model.The platform can do different pricing mechanisms for various products and services.The new quantifiable pricing mechanismabout service fee of third-party Internet trading platform is done,which can as a valuable source of reference for management accounting in third-party Internet trading platform.Finally,this paper through the analysis on the functions of platform pricing system while in the running program of comprehensive internet service fee pricing model,finishing database design and developes a platform pricing system via Node.js,this system can implement priceautomatically to platform service fee through information method.And then,combine with the Chongqing government purchasing electronic trading platform to complete its pricing model in practical application.Through comparison the service fee between two calculating data of using pricing model and automatic pricing system,good agreement is found between two methods.Thus the system is credible.