Study On Development Strategy Of Ecological Farm In Changji

The growing contradiction between the rise of the Internet and information technology, and increasing food safety issues, the impact of policy support, changes in consumer attitudes, the fierce competition of similar products, seasonal factors on the ecological impact of farm management, production efficiency and ecological protection the big backdrop. Changji with rich agricultural resources, unique folk landscape, good tourism infrastructure, convenient traffic conditions, such ecological farms in the region has great potential for development, but at the same time affected by weather conditions, infrastructure conditions, resulting in a lower level of ecological farm development, slow development, relatively fragmented mess.This article is by summarizing the practical experience of ecological farm development model at home and abroad, combined with the current Changji Ecological Farm geographic conditions, natural environment and economic conditions and other conditions for the development before, through field research study and the literature data collection, with the theory, the use of contrast the method of analysis, SWOT-AHP analysis for related research and feasibility studies, in order to explore the region for ecological farm development model. Ecological agriculture as basic industries, creating an ecological industrial chain to improve the value of agricultural products, on this basis, and through the development of leisure tourism products, focusing on Internet marketing ideas and brand depth service experience, rational planning, scientific management, in phases, gradually developing find the best balance point, to ensure long-term sustainable development of the farm.The main content is divided into four parts:the first part describes the concepts and theoretical basis for the Ecological Farm. The second part of Changji ecological farm development conditions are analyzed to study its regional profile, status quo before and further SWOT analysis. The third part of the development of Changji ecological farms constructed SWOT-AHP model and invited experts in related fields and farm operators to carry the weight of scoring, please relevant consumer groups to do the questionnaire score to calculate select the appropriate regional ecological farm development policy type. The fourth strategy based on the selection result, combining the advantages and opportunities of development, put forward the overall development of ideas Changji ecological farm, expected development goals, farm development principles, planning and construction steps, planning and development of content and content policy enforcement..