Research On Brand Development Strategy Of Low Tar Cigarette Of Chenzhou Tobacco Company

With growing consumer awareness of health, cigarette consumption in the future will be more inclined to choose those more "green" and more "green", is relatively small for its health dangers of cigarette brands. In recent years, under the guidance of "cigarette level" strategy, the environment of low tar cigarette consumption is becoming more mature, low-tar cigarette market is entering a period of rapid growth, low-tar brand and market as a whole showed a mainstream, high-end, diversified and so trends. International experience shows:Opportunities low tar cigarette market development, consumer health consciousness is often the occasion, seize the opportunity at this stage is critical spare no effort to guide and develop the market.In this paper, the tobacco companies, for example, Chenzhou City, Chenzhou City, tobacco companies for low tar cigarette brands cultivate strategies were studied. Through the survey found that low-tar cigarette brands Chenzhou city problems and the reasons for the specific analysis. Solve the problem, this paper presents a low-tar tobacco company Chenzhou City cigarette brand development program, a summary of specific brand development system design principles and ideas; analysis of the low-tar cigarette brands Chenzhou City foster market segmentation and positioning; developed a low Chenzhou City tar cigarette brands specific cultivation methods and processes. Increased production of low-tar cigarettes, strengthen publicity and public relations, promotion of high-priority focus of new low, it is necessary to measure the current foster low-tar cigarette market. Finally Chenzhou City low-tar cigarette tobacco company brand development program to develop the relevant implementation and safeguards.I would like to foster a low-tar cigarette brands, Chenzhou City, the company with the formation of a special industrial enterprises to further coordination mechanism, joint screening focused on cultivating low-tar varieties, while establishing marketing feedback, communication system, to jointly promote the cultivation of low-tar cigarette brands.