Study On The Cultivation Of Cigarette Brands Of Jilin Tobacco Industry Limited Liability Company

China is a big country in production and consumption of tobacco, tobaccoproduction and consumption are already in the first position in the world. Thetobacco industry has become a pillar industry of our national economy, play adecisive role in the national economic and social development. Even so, the overallcompetitiveness of China’s tobacco is still relatively weak. Compared withdeveloped countries, China’s tobacco brand advantage is not prominent. Accordingto China’s commitments to the WTO, the tobacco industry will gradually opening upto the outside world, foreign tobacco giants will have to seize the Chinese market. Inthis context, China’s tobacco industry competition will be more intense. Butcompared to foreign tobacco giants, China still lacks compete with tobacco brand. Inaddition, because of the "Framework Convention on tobacco control" and China’sadvertising and tobacco monopoly law restriction, our country tobacco enterprisecannot use of advertising media brand cultivation. In this context, how to cultivateChinese tobacco brand is to promote the development of tobacco industry in Chinahad to face the problem of. In this context, the State Tobacco Monopoly Bureau putforward the development strategy of "big market, big brand, big enterprise”. Tobaccoenterprises should take this as an opportunity; increase the cigarette branddevelopment efforts to cope with the increasingly fierce market competition.Under this background, the paper takes Jilin tobacco industry limited liabilitycompany as the research object, using the basic theory of marketing, brand strategymanagement, analysis of the Jilin tobacco industry limited liability companycigarette brand development present situation and the insufficiency, and analysis ofJilin tobacco industry limited liability company macro environment, cultivate thecigarette brand industrial environment and SWOT analysis, put forward concretestrategy of cigarette brands of Jilin tobacco industry limited liability company. The research shows that, Jilin tobacco industry limited liability company incultivation of "Changbai Mountain" brand, established the "taking economic benefitsas the center, to brand development as the main line, the realization of the concept ofinnovation, management innovation, technological innovation, promote the productdevelopment and market development two round, good management, quality, thestructure, benefits of battle" brand benefit development road. In strengthening thebusiness collaboration high-level visits, focus on brand structure to change andoptimization, technology, brand enhancement of brand cultivation system andmechanism reform and strengthening the construction of the brand team hasachieved remarkable results. But in the "Changbai Mountain" brand cultivationprocess, there are still exist many problems:(1) the brand cultivation strategy is notenough, the company’s brand is just to stay in the brand marketing stage, noprominent strategic;(2) the mechanism of brand cultivation mechanism imperfect,products, the company currently spreading mechanism of brand and brand evaluationthe incentive mechanism is not perfect;(3) supporting system of brand cultivation isnot complete, including business collaboration is not enough, lack of talent support.Therefore, this article Studies the environment of Jilin tobacco industry limitedliability Company in the "Changbai Mountain" brand cultivation from the politicaland legal environment, economic environment, social cultural environment,technical environment in four aspects. From the supply side, the buyer, the potentialentrant, substitute and competition status analysis of five aspects of the Jilin tobaccoindustry limited liability company breed in the "Changbai Mountain" brand ofindustrial environment. And from the strengths, weaknesses, opportunities andthreats of the four aspects of the Jilin tobacco industry limited liability company inthe "Changbai Mountain” brand cultivation of internal and external environment forsystem analysis. On this basis, this paper believes that the Jilin tobacco industrylimited liability company need to upgrade from the cigarette brand cultivation in the strategic management ability, strengthen the cigarette brands in the brandmanagement and maintenance, strengthen the cigarette brands in marketing systemconstruction, increase the cigarette brand in brand cultivating innovation so as tomake "Changbai Mountain" brand cultivation work, efforts will be "ChangbaiMountain" brand cultivation for the country and the world famous Chinese stylecigarette representative brand.