Commercial Bank Reputation Evaluation Research Based On Macroprudential Perspective

2008 outbreak of the US subprime mortgage crisis has become global financial crisis, China's commercial banks is necessary to avoid risks, but also to find new opportunities for development. With the reform and opening up to promote financial reform and innovation into the deep water. China's interest rate market will continue to advance, open new bank access, a deposit insurance system will help promote the banking system, but also on the prudential supervision of the banking sector to provide new requirements while commercial banks will face severe survival and development issues. How to obtain bank stakeholder trust, enhance the reputation of the bank's evaluation of the situation, becoming the business community to continue to address the problem.Quantitative Evaluation System of Commercial Bank Reputation analysis is the basis for in-depth study of commercial banks reputation management, but also in practice for evaluation of the bank's reputation quotient, assess management performance reputation of the bank, to find and improve the theoretical basis of reputation management in insufficient. The case of commercial banks reputation evaluation is very important and complicated issues, research in the past on the assessment of the reputation of commercial banks less measured indicators selected qualitative indicators, and few of the comprehensive interpretation of some indicators, how to select a valid evaluation index is the key to commercial banks reputation assessment.Based on the interest rate market promotion, access to open new bank, three background under the deposit insurance system implemented based on the perspective of macro-prudential supervision, the Commercial Banks reputation evaluation system. Empirical research, mainly with international reputation Rep Trak Evaluation System indicators on corporate reputation authority assessment, taking into account the new requirements of economic development in China's national conditions of macro-prudential supervision of banking, deposit interest rate index added, with financial consumer protection have order to expand, the paper added to protect the interests of customers indicators. Construction of China's commercial banks reputation evaluation system and evaluation 16 listed commercial banks Reputation Quotient. Qualitative and quantitative indicators in 17 categories based on secondary indicators, factor analysis Viti take down seven level indicators, based on the analytic hierarchy process given different weights.The results showed that an index of "Services and products" and "risk management", "financial performance" of the relative importance of the high reputation of commercial banks. Two indicators combined under the new macro-prudential perspective "deposit rates" and "protect the interests of customers," also has a higher weight. On the basis of the evaluation system construction, the paper uses model-based, qualitative survey 16 banks index scores, combined with quantitative indicators Data Bank annual report and social responsibility report in the book, for the 16 listed commercial banks evaluation obtained its reputation and Suppliers number found ICBC systemically important banks, the Agricultural Bank of ranking ago, Bank of China needs to play a greater role. Ping An Bank, Nanjing Bank, China Construction Bank reputation scores are in the forefront.