Comprehensive Evaluation On Light Auto Dealer Level And System Development

With economic globalization and the rapid development of information technology, auto enterprises have increased strong development momentum and become more competitive. Light automobile has extensive use through multi-area hierarchical to have relatively large market share in the automotive industry. As a result of light automobile manufacturing enterprises offer products whose key components are highly similar or even the same, so light auto enterprises on the one hand to increase efforts to improve product design, functionality and comfort, on the other hand to increase the brand’s market share to face market competition. Light auto enterprises through cooperation with many dealers to achieve sales channel network to increase customer loyalty and brand awareness and to expand sales markets. Dealer network of light auto enterprises compared to other auto enterprises more complex. Therefore, management of dealers, especially evaluation on the dealer level in the business process is particularly important.Light automobile manufacturing enterprises make a comprehensive evaluation on the dealer level from different angles is to enhance the professional level dealers, to promote cooperation with dealers. In this paper, according to dealers and light automobile manufacturing enterprises cooperation in business, this paper discusses and models dealer’s evaluation from different angles. According to the relevance, complexity, dynamic characteristics of ratings for comprehensive evaluation, this paper discusses business cooperation process management of light automobile manufacturing enterprises and dealers and models and analyses evaluation data dealers and proposes the necessity to build dealers sales management platform.Evaluation of dealers’ credit is an important part of comprehensive evaluation on the dealer level. This paper analyzes the light automobile manufacturers with dealers of business processes, based on the operating status of dealers, a suitable evaluation index system of auto dealers credit is established and using the AHP to determine the index weight and the use of fuzzy comprehensive evaluation method for dealers credit evaluation to solve the issues that complicated for the indicator system and other issues difficult to quantify. Light automobile manufacturers according to dealers’ ratings evaluation that provide strong support for management decisions, timely adjust business strategy and incentives.Finally, the paper analyses dealers’ sales management platform design and implementation process. Through the dealers’ management platform to solve the problems which conclude messy process in light automobile manufacturing enterprises business cooperation with dealers, low management efficiency dealers and subjective evaluation ratings of dealers.