Study On The Product Positioning Strategy Of Nanchang SR Company

In recent years, China's LED industry market continues to expand. Due to the LED industry is a sunrise high-tech industry in our country, China and the local government introduced a variety of industries intensive support and expand market demand policies to promote the growth of China's LED industry. However, the expansion rate of LED application market is significantly lower than the expansion of LED production capacity, thus leading to the existence of blind development, excess capacity, product homogeneity, market competition and other problems.LED industry cost pressures, lack of uniform standards also brings disorderly competition throughout the LED industry. LED industry began to overcapacity. In the current situation, although the LED market prospects are broad, the opportunity is numerous, but companies are also facing a variety of threats.In this paper, The author use the Nanchang SR company as a research object, and studying the trend of LED industry in product characteristics and market analysis of the LED industry in mainly distributed application and the market environment. Based on the above findings on the LED market segments, too the LED industry in the competitive environment may dramatically as development opportunities. By analyzing the difficulties and problems in SR's growth history, current development, product structure and product features, as well as company Nanchang SR currently exist to guide the Nanchang SR This traditional LED products as the main product of the enterprise's main product application market, the product can be used positioning strategy. This paper utilized in the MBA program to learn about management theory related to the business, especially in the theory and analysis tools product strategy and positioning strategy. The author hopes to through a combination of management theory and practice. based on the Nanchang SR company's product positioning, market positioning, and other related strategic depth analysis and research, so as to form an effective product positioning strategy, including adjusting the organizational structure, clearly differentiated product positioning, strengthening in terms of human resources, financial management, technology development, supply chain channels, construction and other means, to ensure the company's overall product strategy, positioning strategy effective implementation, ensure the effective implementation of the company's overall product strategy, positioning strategy. Through this article research, has formed a clear and operable product positioning strategy, to enhance efficiency and keep Nanchang SR company's long-term health. Finally, the research work of this article's summary and point out the shortcomings and make some prospects for the future research.