Analysing CRRC Expands The Russian Market By SWOT

Over the past ten years,China’s high-speed rail has been developing very fast.In the world’s high-speed rail industry,China has the longest high-speed railway mileage,the most complete system technology,the strongest integration capability.CRRC is Chinese leading high-speed EMU train production enterprises,has a variety of technical types of high-speed EMU train to meet the needs of the market.With the rapid development of Chinese economy and more and more close relationship between the Chinese Government and the Russian Government,the trade becomes more and more smoothly in some extent.The rigid demand of the market of the Russia’s high-speed rail and the strong competitiveness of CRRC,making it possible for CRRC to expand the Russian market.Based on CRRC expands Russian market as the research object,this essay introduces the situation of CRRC expands oversea markets and its competitiveness,analyses the competitive enterprises and the influential factors of the Russia’s high-speed rail market.The essay uses SWOT to analyse the strength and weakness from the inside and the opportunity and threaten from the outside.The essay points out that in the process of CRRC expands Russia market should highlight the advantages of the comprehensive ability and the technology and the price,compensate the disadvantages of internal integration and business model,and promote internationalization of China’s high-speed railway standards.Finally,based on the SWOT analysis,this essay puts forward some feasible suggestions for CRRC to expand the Russian market.