The Research And Development Of Tourism On Kunsamujeen

In recent years, as the global economy is continuously developing, an increasing number of countries and regions see the tourism development as a major priority to boost economic growth. Thailand, as one of the world-famous tourist countries in the world, its tourism industry plays a significant role in national economic structure. Among a variety of tourism types, people are starting to pay attention to leisure tourism.Khunsamutjeen, located in the Samutphakarn province close to Bangkok, is full of unique tourism attraction and values for tourism development with its abundant natural resources and rich human landscape.At present, little research into the tourism development of Khunsamutjeen has been done. In this essay, it will introduce the historical background and tourism infrastructure of Khunsamutjeen through theory and practice combined, and conduct a detailed analysis of the tourism development of Khunsamutjeen using SWOT analysis. Based on the results, the conception of the tourism development of Khunsamutjeen will be put forward, together with its detailed layout design under the principles of the conservation of local ecological environment, emphasis on local features, sustainable development and participation of local residents. The image of Khunsamutjeen will be defined as "Leisure & Experience Area of Rural Tourism and Traditional Culture". The present market situation of Khunsamutjeen will be analyzed, the problems in the tourism market development found and advertising and promotion of Khunsamutjeen designed by means of questionnaireThe design of this essay wishes to be referenced and exampled for the tourism development of Khunsamutjeen.