The Study Of The Sustainable Development Of Micro Finance Companies Under The New Normal Economy

With our country's economy into the new normal, the mass entrepreneurship and innovation's propose, SMEs(Small and medium-sized enterprises) and the agriculture has got rapid development in promoting economic development, it also has played an increasingly important role in ease employment pressure. However, the financing difficulty is the bottleneck in the development of SMEs and agriculture.In order to promote economic development of Heng Yang City. In this paper taking 22 small loan companies for the study, from the perspective of the new economic normality attempts to analysis their development status, the existing problems and propose specific, scientific policy advice,for its sustainable development has great significance.Based on the relevant literature's summary, use field research and survey methods to Heng Yang City 22 small loan company in Heng Yang City, to analysis small loan company's Policy environment, legal system,sources of funding, the loan status quo etc. And use SWOT to analysis its strengths, weaknesses, opportunities, threat from external and internal, the results show that the small loan company in Heng Yang City's development of the market is better, but it also has threats and weaknesses must to face in order to achieve their sustainabledevelopment. Finally,in this paper on the basis of normative analysis,combined with domestic and international success stories proposeed implementing measures from the external environment and internal competitiveness, to provide a theoretical reference for the sustainable development of small loan companies.