| The mid nineties of the twentieth century, due to industrial capital in the western industrialized countries to invest a lot of developing countries, making developing economy has maintained rapid growth, as a leader of developing countries of China, the economy is to maintain the rapid growth of around 10 percent. At the time that the economic situation under our pharmaceutical chain enterprises came into being and within a short span of 20 years made great development, according to the State Food and Drug Administration of China(CFDA) licensed pharmacist qualification certification center issued, as of the end of2014, a total of 433873 social retail drug stores, total sales for 3004 billion yuan, the same period Number of chain pharmacies for 3973, ranking the top 100 chain drug stores a total of about 119 billion in sales, account for 40 percent of total sales that year, from this, we is not hard to see, the drugstore chain business model is becoming the mainstream of the field of pharmacy retail.Through reviewing the development course of China’s pharmaceutical chain enterprises,introduces the current situation of the development of chain drugstores in China. And then briefly introduces the Tangshan De shun Tang Medicine Chain Co., Ltd. was established and the process of its development and the operating status analysis is made, by drawing on the experience of the successful cases of typical enterprises in the domestic, the use of SWOT analysis method, clear internal strengths and weaknesses, as well as companies in the market opportunities and threats, for the company in the future business process to their precise positioning, business strategy and other aspects provide reference. Finally, according to the above program, formulate De shun mission hall for the company’s future business models for the smooth implementation of safeguard measures. The company can lay a solid foundation for an invincible position in the market competition in the future. |
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