Research On Improving The Competitiveness Of Heilongjiang Constraction Bank

In recent years, China Construction Bank in the help of strategic partner of the Bank of the United States, the introduction of many international advanced bank management ideas and management methods, in the evaluation, established the level branch grade evaluation and KPI(KPI evaluation of key indicators) assessment methods such as the strict, standardized, comprehensive evaluation system. 2008, China Construction Bank head office began to pay attention to the provincial industry competition, proposed a comparison between the industry, the target to see the business ideas, began to join the industry competition indicators in the assessment of the first branch of the rating line(the same industry only workers, farmers, China, build four major state-owned commercial banks), to assess the competitiveness of branches of the branch. Competition appraisal target from 14% when the increasing year by year in 2014 to 2 6%. How to enhance the competitiveness of the industry in Heilongjiang Province, to enhance the competitiveness of the industry is particularly important.Firstly,this article from the perspective of theoretical research expounds the connotation of competitiveness and the competitiveness of commercial Banks, combed the research results of domestic and international numerous scholars in this regard. Second, to define the concept of trade competitiveness, put forward the general sense the influence factors of banking industry trade competitiveness, and expounds the construction bank trade competitiveness evaluation content and methods, lists the construction bank assess the calculation model of trade competitiveness level, and analysis the construction bank trade competitiveness of the key factors, mainly has the business scale, the innovation ability, the quality of assets, the three factors. Then according to the C hina construction bank line level evaluation method "in on trade competitiveness evaluation index and evaluation method, with 2012 to 2014, Heilongjiang financial yearbook published, on the basis of the data of Heilongjiang province construction bank calculates the trade competitiveness level, it is concluded that the construction bank of Heilongjiang province trade competitiveness rankings; Through factor analysis method, analysis the various factors influencing the construction bank competitive power in Heilongjiang province, including customer base, intermediate business income, talent management, innovation and risk management, etc., emphatically analyses the reasons behind the Heilongjiang province industrial and commercial bank of. Finally, according t o the result of factor analysis and research, from solid customer base, improve intermediary business income accounted for, strengthen talent management, speed up product innovation, improve the ability of risk management, puts forward five aspec ts, such as the development of Heilongjiang province construction bank trade competitiveness.