Huawei Terminal Tablet Market Marketing Strategy Research

Along with the maturity and development of mobile network technology, the tablet has become a new trend of mobile terminal market growth. In the face of growing tablet of the size of the market and the increasingly fierce market environment, the company should be combined with the market development needs to set up the scientific and correct marketing strategy to acquire a larger development space.First analyze the tablets of the competitive environment. Connotation and characteristics, mainly concentrated in the tablet market overview of the status quo and development trend of related aspects, from the tablet computer analysis of the related industrial chain and the competition environment analysis two aspects analyzes the competitiveness of the tablet.Second huawei tablet computer terminal marketing environment is analyzed. Using PEST analysis method from the political environment, economic environment, social environment and technical environment square in the face of the external environment is analyzed and the general survey and the present situation, the market segmentation and the present situation and the analysis of the target market selection and analysis of the internal conditions.The final huawei tablet PC terminal marketing strategy are analyzed. From 4 p namely namely product, price, channel and promotion strategies put forward marketing strategy. Among them, the product strategy including product differentiation strategy, product strategy and makes the product brand image; Pricing strategy including the early mid low-cost marketing strategy, follow the market price policy and mature service leading product pricing; Channel strategy, including developing direct supply channels, strengthening the cooperation of the operator channels; Promotion from the case and case analysis on marketing strategy analysis.This paper not only analyzes the development trend of the tablet, and competitive environment, also combined with the market change for huawei tablet computer company formulated the corresponding marketing strategy; In addition to other tablet manufacturers have certain value for relevant marketing strategies.