The Research On Developing Strategy Of H City Commercial Bank

City commercial bank is an important part of banking in China, along with our country economy comprehensively deepen reform, profound changes have taken place in the external environment of city commercial Banks.H city commercial bank is a very potential city commercial bank, founded in 1997 in M province, after more than ten years of development, comprehensive strength has become M province city commercial bank in the top five.But as a result of current economic growth is slowing, increasingly competitive banking industry, banking products and services homogeneity phenomenon is serious, this to the development of H city commercial bank brings great pressure.In response to the challenge, realizes the comprehensive strength of leaping growth, H city commercial Bank need to formulate scientific strategy, to guide the development of the next five years.Based on the H city commercial Bank as the research object, using relevant strategic management theory and methods of SWOT analysis, first of all, H city commercial bank's internal and external environment, and analyzes the advantages and disadvantages of competition, this paper expounds the current situation and core competitiveness, on the basis of this puts forward the overall train of thought on the development of the next five years, strategic objectives, strategic focus and implementation steps, and studies the development strategy of the implementation of specific strategies, mainly includes the proposed walk "characteristic management, the innovation drive, dislocation competition" the development of the road, with business promotion, introducing strategic partners, risk control, compliance, fine management, enterprise culture construction as the focus, the construction of a "small micro financial leading" core competitiveness, and ensure the realization of its industry positioning, development goals.This thesis research results to the development of H city commercial Bank to develop over the next five years strategic planning has a guiding significance and significant value of practical application, the relevant banking strategic thinking also has a certain reference.