| With the rapid development of market economy, in which the proportion of Internet economy is gradually increased, presents the trend of rapid development. The development of economy, the Internet platform can meet the rapid integration of Internet media economy. The exploration, the ultimate purpose aims to reveal the Internet platform of economic mode to swim for a long time the law of development of The Times, exploring the characteristics and law of development, which is based on the platform of economic mode, explore the new trend of development of the economy in the future.Media economy in the backdrop of the industrial convergence, which covers and involves the range is expanding gradually, become a driving force of modern economic and social development and progress. As the main form of media economy, for the Internet platform provides a good development prospect and development environment, the Internet platform for the rapid development of economy is bound to support the entire media platform, to provide physical support for it. Network media is a new force,media has become the current promoting rapid economic development of the engine.In this paper, the traditional media and network media to fully mix,explore the new way of development, reveal the differences between traditional economy and network platform,to explore the internal substantive issues. First of all, the article fully interpret the current Internet platform economic development present situation,analysis of the inner contains the basic indicators and Internet standards,to determine the article structure. At the same time, combining with the development of media economy form and the overall economic development of media economy theory, explore the value of its internal factors, to lay a good foundation for further analysis of the development of the Internet platform. Second, the development of economy is the Internet platform basic logic, since the basic level as a starting point, exploring the inner value and development prospects. On this basis, the traditional media Internet platform for economic development under the background of economic analysis, analysis of different age of the Internet within scenarios, form a complete set of interactive platform development logic. This part is the basis of economic development and extends to the Internet platform, to consolidate the foundation of sustainable development for the Internet platform; Again, analyze the swim long time transformation and upgrading of traditional Internet media platform, and explore a road to transform and upgrade traditional media, can maximum limit on the optimization of the existing structure and development mode,paying attention to and the inevitable request of transformation and upgrading, combined with the survival and the development of broken,laying the groundwork for new Internet platform. Will swim long era as a fundamental to the development of case, explore under the platform of economic state of development,realizing the extent of the business model of the fundamental; Finally, under the background in the current Internet era,explore the Internet platform to the development of economy, explore the future development trend, puts forward prospect.The research results show that after carry out specific analysis, can be achieved based on the theoretical, historical development, industry practices such as multidimensional exploration and analysis of the economic development of the media platform logic demand. Based on features of different era, finally it is concluded that the Internet platform of economic development is the only way to realize the sustainable development of the Internet. |