Research On O2O Integration Of Equity Financing In Xinjiang Stock Exchange Center

The traditional financing channels for small and micro enterprises financial services limited, regional equity market lack of financial support, can not fully meet the needs of small and micro enterprises financing, provides an effective way to produce the Internet to raise public equity, to a certain extent make up for the lack of financial services. But the public to raise equity problems such as lack of supervision, risk control, lack of investor protection mechanism is not perfect and other defects on the platform, to solve these problems, the need to change the traditional financial concepts, expand new financing channels, regional equity trading center will be online and offline with the public to raise equity will help improve the innovative financing form. The efficiency of investment and financing.The equity trading center for the next line of equity financing body, combine online Internet platform to raise public equity to equity financing to achieve integration O2 O, explore the two channels to integrate resources, docking platform, the advantage is complementary possibility, and promote investment and financing, docking, to achieve optimal allocation of resources. First of all, it analyses the necessity of the integration of Xinjiang equity trading center of equity financing O2 O, namely from the line on the line with equity financing facing the dilemma of, the exposition can be through equity financing O2 O integration to solve problems existing in the existing equity financing. Secondly, this paper discusses how to carry out the operation process of O2 O integration of equity financing in Xinjiang equity trading center, and discusses the proposition of "integration is what". Respectively from the pre project audit, raise investment financing docking, after the three stages of supporting services to raise, combined with the overall process management and control more comprehensive analysis of the overall operation of the O2 O integration model. Finally, because the public to raise equity O2 O integration as a new financing mode, in terms of theory and practice is still in the exploratory stage. Therefore, to achieve the equity trading center in Xinjiang equity financing O2 O integration will face all kinds of difficulties, the finally to O2 O integration possible problems and related with the corresponding protection measures are discussed.Through the analysis, we can conclude that, under the existing equity financing mode can try to explore a new type of O2 O integrated financing mode, make full use of online and offline two platform resources to achieve the integration of the advantages to the maximum, and the integration of its necessity and feasibility in practical and theoretical analysis.