Research On Inbound Marketing Strategy In S Software Company

With the rapid development of informationization in China, Software industry of China has achieved great development and progress, at the same time, competition in the market is becoming more and more serious. S company is under enormous pressure from domestic and foreign software company, the traditional marketing strategy has been seriously restricted the realization of company sales growth, and then affect the company strategy and business objectives. So establishing what kind of marketing strategy of S company at present has become urgent problem to be solved.In this paper, by consulting large number of domestic and foreign software enterprise marketing case, referring to the marketing strategy of software enterprises of the advanced research achievements and ideas, combining the analysis on S company basic situation and marketing situation, put forward S company to implement the inbound marketing strategy suitability. Inbound marketing is through the network of social media content marketing, put the user into the web site, through the registration information matching suitable marketing mode and scheme, the flow according to the step stage by stage into sales. This is a new choice to S company.Through the discussion of this paper, proposes the strategy plan of S company in customer marketing implementation. Mainly consists of three parts: the inbound marketing strategy is the release of valuable content in social media, to attract customers; inbound marketing strategy of the organization by the target customer group selection, social media set off, CRM management of the visitors into three parts form; inbound marketing strategy design consists of five aspects, the target customer groups, to determine the company web site design, social media platform chooses to use the CRM management, and marketing management model framework. At the same time, through create and publish high-quality content, search engine optimization, change the company web page content design, increase traffic to the site, the site flow into the implementation of business opportunities in five steps, and the effect of implementation monitoring and evaluation in the implementation process.This paper focus on the application and innovation of the theory in practice, and strive to change the situation of S company marketing and enhance the market competitiveness of the company. At the same time, also look to have reference to the development of our country's enterprise content management.