Competitive Strategy Of Lefeng Information Technology Co.,LTD

In recent years, with China’s rapid progress of network technology, the continuous improvement of people’s living standard, the new trend of the birth of things \ "online shopping\" is also growing up. Network shopping industry as a new industry in modern industry, the rapid development in our country by 30% a year growth rate. Has become a common family, urban white-collar workers, young students and preferred way of shopping, and even evolved into a way of life.But in online shopping market, the market leader in the manufacturer’s strength is relatively strong, while maintaining their core product competitive advantage at the same time, is trying to have more classes online sales of enclosure. His strategy for the market to follow up, similar to the leader, although it is in the extension products, in order to satisfy the demands of users have been established more category but faced with financing, logistics, the plight of replenish onr’s stock product channels, development dilemma is bigger.Based on the electronic commerce enterprise competition intensifying today, Lefeng as a sales and service of electronic commerce enterprise, won a place in the middle of the electricity white-hot competition. Lefeng as a mainly focuses on women’s fashion solution service Internet sites, provide people with all kinds of popular information, fashion information, life taste, shopping pleasure, as a vertical segment of B2 C website, Lefeng competitive strategy for specific analysis. In this context, the enterprise to obtain sustainable competitive advantage, cultivate the core competitiveness, we must formulate and implement suitable competition strategy.This article will use the strategy related theory of Lefeng competitive strategy are discussed. To adapt to the development of national economy as a starting point, so as to adapt to market changes as the background, based on the competitive strategy of bee network carries on the discussion and research, to absorb domestic and foreign scholars opinions and theories, draw lessons from the domestic and foreign advanced experience and ideas, build bee network complete market competition strategy, analysis its own deficiencies, to dig others’ advantages, complement each other, to change, combined with the actual situation of bee network develop effective feasible competitive strategy, for the sustainable development of the company to provide scientific results.