From Nissay To See Our Country's Development Of Mutual Life Insurance Company

As an important organization of insurance industry, the mutual insurance company plays an important role in the insurance industry in the world. The development of mutual insurance companies in our country is still at the beginning stage, and the development of the mutual life insurance company is still blank. This is mainly because the actual situation and the deletions of the policy. With the continuous development of China's economy and the degree of opening up to the outside world, the domestic market environment has been improved, the people's living standard has been improved, and the demand for life insurance products is growing geometrically. However, the organizational structure of China's life insurance industry is very single, which leads to the confusion of the order of the industry and the strong rejection of insurance. The interests of mutual insurance's policy holders and insurer is consistent, the "cooperation" business philosophy can effectively avoid adverse selection and ethical risk in the insurance market, provide better and cheaper products and services for customers, truly reflect the commercial life insurance's function of undertaking the government social security, improve the level of social welfare.We lack the practical experience in the development of mutual life insurance company, we will certainly face more problems and challenges in the future development road. Through the analysis of the development situation and management ideas of Nippon Life Insurance Company, this article find out the core issues we must pay more attention and the risk we should avoid in the development process of mutual life insurance companies. Through the analysis, we found that we should make full use of Internet technology, exploit the advantage of low price and low operating cost, provide high quality, diversification and personalized life insurance products for low-income persons a, share the pressure of government social security, and promote the healthy development of the social economy.