The Research Of Finance Company Pricing Management

In 1987,Dongfeng Motor Group set up its own finance company which was the first one at that time. After 20-years’ development, finance companies play an important role in establishing a bond of financial serving and the real economy and function as a link through industry chain as well. Normally speaking, financial branch is not only responsible for financial settlement, but also for the value added of the Group. On the other hand, finance company is facing higher standards and requirements in management especially in pricing management which need to be standardized and normalized so as to meet the needs of both today’s financial market and the expansion business of its Croup.This thesis will review the development of finance company in china, base on financial pricing theory, and analyze the status and problems of pricing in banks and finance companies in China. With the purpose of supporting the main works of Group and to achieve maximum benefit, this paper will give the way of pricing strategies and models which could satisfied the require of the finance companies. At last, this paper will use these strategies and models, and analyze its effects based on the case of A Group.This thesis upgrade the research of finance company to the benefits of Group with theoretical and case analysis. It will make functions to finance companies in their further development and transition in the future, and will help these companies find their own value in the Group. This paper will also provide some new ideas for the future studies on the financial company.