Research On Problems Of Product Structure Adjustment Of Life Insurance Companies

In the past twenty years, the rapid development of China’s life insurance industry has made remarkable achievements, especially the rapid growth of premium income. Under such background, the life insurance industry in China also has the problems of increasing volatility, rough management, structural imbalance and so on. In particular, the structure of life insurance has become a prominent contradiction in the life insurance industry, which has seriously restricted the development of the industry. The future of the international economic is not clear, while the Chinese economy is facing the transformation and upgrading, and the life insurance industry in China calls for structural adjustment under such internal and external environment. In this case, how to avoid the structural imbalance, how to makes the life insurance industry to develop continuously, is one of the important issues of China’s life insurance industry.The research object is the life insurance structure, through the comparison of two joint venture life insurance companies, Metlife China and Allianz China with the analysis of the two companies’ product structure. Secondly the main purpose of this paper is to find out the problems faced by the insurance company in China in the product structural adjustment process. The work also contains analyze the problems encountered in the adjustment of insurance structure, analyze the influencing factors, analyze the causes of these problems and difficulties and discusses the necessity of the adjustment of the structure and the risk of adjustment. At the end of the paper, some advices are put forward for the life insurance companies and the regulators.