The Research Of Low-cost Carriers's Strategy

With the development of economy and the integration of the world,the international air transport industry has made great progress.At the same time,the competition between airlines is increasingly fierce,how to adopt the correct strategy to control costs and increase revenue,and ultimately improve the competitiveness of airlines become a major challenge.Since the rise of low-cost aviation in the United States in the twentieth century,the low cost strategy has swept through Europe and the Asia Pacific region.With the development of one century,many excellent low cost airlines stand out in the competition,to the excellence of the strategy and development of the concept,low cost aviation development as an important part of the air transport industry.With the increasing popularity of air transport,China's low-cost aviation also has a broad space for development,becoming the main driving force for the development of the civil aviation industry.We choose the American southwest airline,European Ryan airlines,Air Asia,all these advanced international airlines and Spring Airlines in China.Compare and analyze their strategic and operational characteristics,advantages and disadvantages of the competition.Through a series of case analysis and data comparison,summarizes the strategy and development direction of low cost airline,and combined with the characteristics of the competitive situation of the world's low-cost airlines and low cost airline,analysis of China's development on the course of the development of low cost airline,limitations,advantages and prospects.The development strategy of low cost airlines:1?Adhere to the cost leadership strategy,keep the ticket price advantage.2?Actively develop diversified value-added services,expand the source of income and profits.3?Facing the competition environment,using a variety of ways to enhance their competitiveness.We should form an alliance with other low cost airlines as soon as possible;we should accelerate project construction and international route network;should continuously enhance the service ability and quality.4?Low cost airlines should be closely linked to the national development strategyand policy development.