To Network Media Dissemination In Tourguide Tourist And Relational Ponder

With healthy and steady development of tourism, important players in the tourism-tourists and guides, It is widely spread in society. Among them, the Guide acts as a guiding role, and better service for tourists is its basic responsibility and professionalism, while tourists should actively cooperate with guides, to become a civilized traveler. Right now, often can be seen from the media reports, contradictions between the guides and tourists are becoming more and more, and some related negative social phenomena are emerging, such as the "tour guide insulting assault tourists" and "black Guide" and other undesirable situation has happened. With the rise of such events, guided tours and visitors growing tensions between, gradually upgraded to the potential of an irreconcilable contradiction in society. Therefore, the medium of tour guides and tourists to study the relationship between deep social reason and reality.Based on the sina news rendered in tour, tourists and tour guides and tourists as the research object, the relationship between the use of text analysis and the method of comparative analysis to the October 2013 to November 2015, sina news network involved in the tour guide, tourists, tour guides and tourists relationship between the sample data of 489 samples of carried on the thorough analysis. On this basis, the paper from two aspects has carried on the deeper interpretation, one is through the news report rendered in the image of tour guides and tourists, the contradiction between the interpretation of the tour guides and tourists upgrade problem, and to find the reason from the Angle of both their own; The second is to interpret the guide profession present situation, the situation of tourists and tour guides and tourists, the relationship between the promulgation of the relevant laws and regulations, improve the background of the correlation relationship between tour guides and tourists. Hope that through the exploration and research of the above problems, to regulate the behavior of tour guides, tourists travel civilization and improving the relationship between them can play a positive role.