Research ZC International Transport Company Limited Trade And Transport Combined Business Case Successful Operation

As an international logistics enterprise with the background of state-ownedcharacteristic， ZC Company has been doing its international transportation businessfocused on international contracted project cargo， government aid cargo and overseasinvestment project cargo. Facing the increasingly competition in transportation business，ZC company has realized their gradually diminishing advantages. ZC Company exploresnew areas of business gradually in years， hopes to the future development and gets newprofit growth point. In the recent decade， the company follows the demand of the market，evolves itself out of a simple freight forwarder， reaching out to upriver and downriverindustry. They try to keep adjusting their strategy to fit the changeful environment market.The “Integrative trading and forwarding” is one of their successful strategies. The so called“Integrative trading and forwarding” is a new form of international trading service. Itconsiders both trading related but also forwarding related demands of the clients. Thelogistics company provides a comprehensive service which is not isolatedly limited ontrading or forwarding. But it usually starts with consulting for sourcing and trading agencyservices. Then based on the good cooperation with the customer， the supplier companywill acquire the advantage among other logistics service candidates. ZC Company hasmade good progress after many years following this strategy. They developed theirforwarding business in a great extent by using this integration.