| The development of Internet finance provides a new perspective for solving the financing difficulty of SMEs at the same time,it also brings new problems and challenges.This article is based on the perspectives of the development of the Internet,taking A company,which is an electrical equipment manufacturing enterprise,as an example,exploring the characteristics of the financing difficulties of it in the Internet era and corresponding strategies.Analyzing the financing strategy adjustment of A company under the development of Internet financial background,providing a useful reference for SMEs in other regions,and create a favorable financial environment for it,guiding the healthy development of enterprises,improve the comprehensive competitiveness of small and medium enterprises in China.This paper includes six parts as a whole.Firstly analyzing the background of our research-the development of internet finance,and reviewing the relative research results,and find a research gap to come in.The second passage is a theory basis of our research,comparing the internet finance model with the traditional model.laying the theoretical basis for this study.The third part we take the A company as an example to take a deep study on its financing efficiency through the fuzzy comprehensive evaluation and provide a realistic basis for the further study.In the fourth we discuss the condition of internet financing and the financing challenges faced by A company,and through SWOT analysis the internal and external conditions of it,laying the Foundation for the building of internet financing strategies.The fifth part put forward some countermeasures for A company based the angle of enterprises,government and stakeholders.Our study enriched the theory of Internet finance perspective,and provides a useful reference for small and medium enterprises to make full use of the Internet platform to solve their own problem of shortage of funds. |
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