Optimization Of Financing Models Of The HONGJI Compare S.Z

Currently,with the complicated worldwide economic situation and the impact of the exhausted economy,the enterprises in our country advocate to make themselves to be stronger and create the innovations,which now is gradually becoming a social consensus.The Corporate Finance is the most important business tache for the future development and growth of the corporation.And it is also the internality and necessity for corporation's stable development.The development speed,scale and sustainability of the enterprises depends largely on the corporate capital.However,corporate finance as the "supply system" of corporate capital is especially important,The state of corporate finance is looking like the outside "sanguinity" for the corporation,which reflects if there are some enterprises financing difficulties,or a good financing,or financing care,or other conditions of excessive features for the corporation finace.By the analysis of the blood condition for the enterprises,it can reveal the stage of business development and risk status for the company.So,as investors and creditors can be targeted to judge the development of a business situation,solvency and the future development complexion.Therefore,the financing status is also to be deemed as the important indictor to study and judge the enterprises.HONGJI Group Co.,Ltd.S.Z(Hereinafter referred to' Hongji Group'), founded in 1950,which come into the market of Shenzhen Stock Exchange in August, 1994.In 1990s,it was listed as a distribution system marketed company.Before its listing,there are some inherent imperfect defects.Hongji Group's main business is real estate development,in addtion,include the traditional transport logistics industry, chain hotel operators and property management industry chain,who is the diverse and comprehensive and cross-regional operation Group.The shareholders in Hongji Group,especially for the major shareholders,they are changed for three times. Especially the last,the dispute for the control right of the large shareholder is caused by the amount of the controlling shareholders,which let the undetermined development of Hongji Group into an unknown situation.Hongji Group ignored the investment and financing of their business in the previous operations,especially in the financing process,there are some urgent problem includeing the abnormal high financing costs,the unreasonable financing structure,the single financing pattern,the high risk of the financing.By the indication and the analysis of the problems' deep-seated reasons "Stones from another hill,may be used to polish jade" and also through the citing and study from the success of other enterprises financing pattens,explored a more suitable financing mode for Hongji Group.The build of the perfect financing system of Hongji Group effectively dig the hematopoietic mechanisms which is suitable for the rapid development of the enterprises,especially for the enterprise's internal establish and complete management systemWe studied Hongji Group,a typical enterprise,which is the benchmark of Shenzhe,and it management.Hope it will make the warming function for the old companies which is built in the same time like HongJi Group.