The Relationships Among Emotional Experience,Satisfaction And Behavioral Intentions

With the development of Shaanxi's inbound tourism and experiential economy, the inbound tourists pay more attention to emotional experience. This paper empirically tests a model linking inbound tourists'emotional experience, satisfaction and behavior intentions. First of all, the paper makes a review of the related research and clarifies the definition of the variables. Secondly, research hypotheses and model are proposed. Thirdly, data were collected from international tourists visiting Shaanxi. Finally, this study uses SPSS 18.0 and LISREL8.80 to test the hypotheses. By doing these, we get some conclusions, as follows:(1) inbound tourists'positive emotional experiences have a favorable effect on satisfaction while negative emotional experiences have an unfavorable influence on satisfaction. (2) positive emotional experiences are positively related to behavioral intentions and negative emotional experiences are adversely associated with behavior intentions.(3) satisfaction mediate the relationship between positive emotional experiences and behavioral intentions, but satisfaction does not mediate the relationship between negative emotional experiences and behavioral intentions. Following the conclusions, this paper puts forward some advices:(1) striving to create tourist experiences that engender positive emotions and minimizes negative emotions. (2) building the TS strategy. (3) puting experiential marketing into effect to avoid image defilation.