Management By Projects Of Marketing Activities Research In T Department Of S Institute

Recent years, due to the rapid development of national economy technology as well as the features of National Defense Military Industry like high proportion of customized requirements, high requirements for innovation, quality and reliability, this industry has already stepped into the period of rapid development.Obviously, the development of our national military industry faces a great opportunity and the increasingly intense market competition. At the aspect of the scientific research on military equipment and the allocation of production tasks, our country gradually breaks the original model of planned economic and orientated outsourcing, and shifts to the model of market economy and optimum selection. At the same time, China largely introduces other enterprises including private enterprises to this competition and imposes stricter regulations on time cycle and cost budget. Marketing is not only vital for the development of military enterprises but also has significant impact on business decisions, strategic direction, management direction and operational systems etc. Under the current background of market economy, marketing management is confronted with more and more uncertainty. The fast-changing market and the increasingly interdependence between different phases in marketing dramatically raise the requirements for marketing management. Therefore, effective marketing techniques are necessary for regulating marketing and increasing marketing success rates.On the basis of relative theories of project management, the essay researches problems about the background of military industry and the marketing of traditional military enterprise, and then indicates the necessity of applying project management into marketing activities and the significance and aims of project management. In addition, the essay illustrates the current marketing condition of department T, which is affiliated with the institution S of one domestic military enterprise, and summarizes drawbacks in traditional marketing management model of military enterprises. After all of above, the author will put forward the project management course of marketing.Afterwards, the essay will put emphasis on the analysis and research of department T’s marketing processes such as initiation, planning, implement and conclusion in accordance with the concept of project management. After shaping a brand new way of marketing management and redesigning of aspects like demand management, organization construction, plan management, quality and risk management and performance management, the author holds that the current marketing models will be changed radically. Meanwhile, the essay will commence on the feasibility research about project management by combining marketing activities of Network L in department T.Hopefully, the analysis and research of this essay can lift the marketing level of department T in a full scale. And the theoretical research achievements and practical experience can inspire other departments in institution S, and primarily provide practical significance and references for the following construction of the whole S market system and other military enterprises.