The Research Of Enterprise Information Management Optimization Based On CRM

In this paper,based on the relevant theory of enterprise information management,customer relationship management theory,combined with the existing information system of Company H,with the analysis of Business Process Management(BPM),the author will analyze the key issues and the causes of company H,and re-designed a information management optimization program,which based on Customer Relationship System(CRM).In order to promote the system,company H carry out the implementation and application of exploration by the form of project.Summed up the new enterprise information management experience and lessons,company H is ready for the next round of enterprise information construction.According to the research and practice of Enterprise Information Management,combined with the author's enterprise information management optimization study,the authors believe:Unlike traditional enterprise management mode,using customer relationship management and enterprise information management business,can adapt to the changes in today's business development and market demand,integrate related human,financial,and material resources,win customer's satisfaction and loyalty more.The optimization research of company H's information management based on CRM,not only solved the problem of company H 's information management currently facing,but also provides a reference for the information management of other-related companies.This paper also discussed the future information management of company H.The era of Big Data has arrived,radio frequency technology,RFID technology,supply chain management,customer relationship management,e-commerce,other new information technologies and new management concepts are emerging,which is a good age,because in this day and age,We can fully enjoy the convenience and benefits of information technology;it is also a dangerous era,because in this day and age,if we stick to the original management ideas,using existing technology,the original business model and business process,we will soon be eliminated by the relentless market!...