Research On The Service Innovation Of Automobile Insurance Based On Family Car

With the rapid development of China's economy and people's living standards rising, an increasing number of private cars into people's daily lives, and increasing awareness of the owners insurance, auto insurance market has shown unprecedented prosperity. However, behind the prosperity of more and more capital is injected into the insurance industry in the past, insurance firms subject to more eating cake Insurance market, the market competition becomes fierce. Property insurance premiums as a business major source of auto insurance business, has naturally become the basis for the development of enterprise property insurance area. Beginning in 2007, China Ping car phone as a breakthrough began to realize the Chinese official auto insurance direct precedent, and 100% for three consecutive years of growth. At the same time, safe auto insurance auto insurance business, especially in the presence of the customer service does not match with the rapid growth of the phenomenon, it is this some practical problems to some extent, affected the rapid and healthy development of China Ping An. Family car insurance business auto insurance business accounted for the largest plate; serve thousands of families involved are the owners of this kind of crowd is more sensitive in auto insurance services, higher demand; and the development of the family car insurance business Ping An Group and aims to become a leading international strategic vision of personal financial service provider of live matches. Based on the above, this paper combined with the author's specific auto insurance safe work practices and specific practical experience of safe family car insurance auto insurance services made certain improvements observations laid an important foundation for the rapid development of safe auto insurance. This study includes four aspects, the first part is the introduction, mainly from the background and significance, current research, innovation and other aspects of interpretation; the second part is an overview of the theory and the family car insurance Ping An Insurance, the main Ping an Insurance and Ping an auto insurance to have a clear understanding; the third part is mainly from two aspects of the current situation and problems of safe auto insurance services to analyze, discover the defects and problems in the current peace insurance services exist, and thus the proposed countermeasures made bedding; the last part is a countermeasure part, mainly from the optimization of safe auto insurance service ideas, improve safe auto insurance claims quality of service evaluation system, improve the overall level of service auto insurance safety of employees, the implementation of social aspects of claims services in four areas discussed, provide a strong impetus to support safe auto insurance claims services.