Research On The Development Strategy Of Yangling Agricultural High Tech Fair

More attention is paid to the political, economic and political benefits brought by the Convention and exhibition industry in the world. Chinese along with the progress of reform and openness, since the last century since 90 s, the rapid development of exhibition industry in the mainland, the "Bohai sea, the Pearl River Delta, Yangtze River Delta, the Midwest and the northeast" five exhibition economy industrial belt speed of development in the international exhibition industry in a leading position on the market. Chinese government plays an important role in the development of the exhibition industry in China, their participation in the "China import and Export Commodities Fair" and "China international hi tech fair", "China- Northeast Asia International Exhibition Fair" fully reflects the government leading advantage, showing a certain international influence of the high standard quality the exhibition, the exhibition is the leading model of China. Yang Lingnong high will be started in 1994, sponsored by the central ministries and local governments at all levels, the annual autumn in Yangling, Shaanxi. It is the national 5A agricultural exhibition, is also the focus of the Chinese government to support and focus on one of the four major science and technology exhibition, China’s advanced agricultural science and technology in the field of the Olympic event honors. Yang Lingnong high brand and influence increased year by year, internationalization, specialization, marketization level unceasing enhancement, the agricultural science and technology achievements and modern agricultural demonstration plays an important role for the prosperity of the rural economy, China at home and abroad to strengthen agricultural cooperation and exchanges and development. But with the deepening of the development of agricultural high will also have some drawbacks. These problems mainly in: the government directly participates in the market competition of agricultural high impact, coupled with the imperfect existing scientific evaluation mechanism will make the government position deviation, in order to agricultural high efficiency and sustainable development caused a certain degree of threat, at the same time, the lack of professional personnel, which also affected agricultural high efficiency. In view of the drawbacks of the existing situation, it is necessary to adjust it in time, so as to effectively prevent its negative impact on the agricultural high.This paper will Chinese Yangling agricultural high tech Industries Expo as the research object, using literature research, comparative analysis and case analysis and other research methods, the national government led Exhibition- related content China Yangling agricultural high tech Industries Expo overview, the exhibition of the development history, development status, characteristics, effect and the problems and other aspects of the detailed research and analysis, combined with the typical case, puts forward countermeasures to solve the universal development of our country’s government led exhibition. In order to achieve the purpose of theoretical research and practice, the paper starts from a macro perspective, in the definition of innovation to the definition of the government led exhibition after the combination of theory and analysis method of exhibition professional discipline and public administration, the exhibition is analyzed. Finally this paper presents the operation management system to deal with the agricultural high adjust, regulate the behavior of government, make the market allocation of resources effectively; should promote the establishment of exhibition industry association, play its "service, self-discipline, coordination" role, realize self adjustment; should continue to strengthen the cultivation of professional talent exhibition, promotion professional level and quality team and countermeasures. It is believed that these measures will help to solve the problems of high agricultural development, and promote the development of the high agricultural development.