Relying On Industry Exhibition Convention And Exhibition Research Network

With the popularity of Internet technology and the development of exhibitionindustry, the new form of exhibition——Internet Exhibition, also in China to develop.Internet Exhibition How to better integrate e-commerce, physical exhibition in orderto improve their sustainable development is a relatively prominent issue. This articleuses documentary research, induction, concept analysis on the Internet Exhibition,conceived of the Internet Exhibition relying on the professional exhibition mode, andAladdin lighting network as an example to start empirical research. The author hopesthat this study can help the professional exhibition company in the Internet Exhibitiondevelopment have a certain reference value.First, this article analyzes domestic and international research on InternetExhibition, and defines the Internet Exhibition. Internet Exhibition is Virtualizationentity Exhibition. In the process of the entire Internet Exhibition，Organization ofexhibitions, Exhibition process, Related activities of the exhibition andCommunication between exhibitors visitor organizers are conducted via the Internet.Its essence is a traditional exhibition serves numerous functions and networktechnology in the integration of an exhibition mode.This article study the current situation in the development of the Internetexhibition: the Internet exhibition in China is great potential, but still in its infancy,integrity and the Internet security is big problem. Model of development of theInternet Exhibition is not mature, cannot break away from traditional exhibition. Theadvantage of the Internet exhibition: the existing professional exhibitions can take fulladvantage of its extensive industry resources, adequate experience in organizingexhibitions and a strong brand. By professional industry website building, Combinedwith professional exhibition. To form a three-dimensional network Include the entityexhibition, Internet exhibition, exhibition industry website. The Internet exhibitionwill become the industry resource center. On this basis, the writer puts forward a mode of Internet exhibition rely on theprofessional exhibition:“professional exhibitions-Industry Resources-industrywebsite”. This model is build on the basis of professional exhibition, exhibition mainbody demand for the core, optimize the site features, integration of industry resources,effect to show the role and effectiveness of the Internet Exhibition.Finally, according to Aladdin lighting network development mode analysis, tovalidate the proposed network exhibition "exhibition industry-industry resources-industry website" model is feasible and In the promotion of enterprise service, themanagement level of the significant effect. Development of China’s networkconference put forward opinions and suggestions: the internet exhibition with thetraditional exhibition combination; set a good corporate culture and brand image;strengthen network exhibition value-added service advantage; formation of industryresources exchange center; establish a sound management system certification;enhance the target customers confidence index; enhance the professional level ofnetwork exhibition.